A highly recommended, workbook-style, practical yet innovative guide to nearly every aspect of marketing, pricing, and measurement for new and emerging companies. This book provides advice, examples, insight from industry leaders, and easy to use templates for key marketing, channel, […]

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“You can tell a story in a sentence; you can tell a story in a paragraph; and you can tell a story in a 20-minute pitch. Startups need to do all three.”                                   – from “Pitching Hacks” introduction I’ll try […]

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Information technology is often a “third rail” of small business planning.  IT is empowering …until it’s crippling.  Planning and managing IT infrastructure in a small business usually seems massively distracting and expensive, right? If you’re one of the rare companies […]

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