Posts Tagged ‘social_media’
How to Find More Customers
Wednesday, April 25th, 2012Three Things You Must Do to Attract People to Your Business
One of the greatest challenges for a young business is getting customer traction. This rarely happens overnight; however, it won’t cost a fortune or take forever when you apply these three practices:
1. Optimize the message. Make sure the message is clear. The content of the press release, the tweet, the Facebook post must be concise and to the point. We live in an era of multi-media, so the message can also have embedded video and photos. The old way of doing press releases is dead. Press releases are also searchable by keyword phrases. Make sure your press and social media is written so reporters and media professionals can find you.
2. Open a dialogue. Make sure you can listen to your customers as well as you can talk to them. Gone are the days when you use your mouth, but not your ears. When you write a press release, tweet or post a blog or Facebook entry, you need to give your audience the opportunity to reply AND you must have a way to collect those replies. Using your mouth and ears must be followed by using your brain to evolve your message and your business.
3. Be consistent. Be constant. Be patient. One tweet or press release won’t do anything. One thousand tweets or ten press releases in one day won’t either. A steady flow of information reinforces your message and steadily reminds your customers about your business. Trust isn’t built on a one night stand. Trust is built over time, so understand that you must commit time and discipline to your PR and social media activity.
We constantly hear from fellow entrepreneurs who want a winning PR and social media strategy, but they don’t believe they have the time or the money. Well, it doesn’t have to cost thousands of dollars each month or take half of each day to get results.
We found a solution.
We found a solution we like so well that we partnered with them to bring it to you. A company called Vocus, based in Maryland, has created a suite of PR and marketing tools just for startups and small businesses.
From a single dashboard, we can
- Create press releases and deliver them to thousands of reporters and journalists,
- Track activity in our Twitter and Facebook accounts, and receive suggestions for engaging our audience, and
- Receive inquiries from journalists and bloggers who are looking to write stories that could feature us.
Using Vocus, our followers and interaction have increased on Twitter and Facebook and we’re spending much less time while getting better results. Vocus is easy enough to use that you can be completely new to PR or social media and become proficient within a day. Vocus also has great white papers, guides and webinars to educate you on the latest trends and strategies in public relations and social media.
Check it out. They have given us a deal to share with the ActSeed community, and you can see it firsthand in a really compelling personalized demo by clicking here.
TweetsByUs: How ActSeed Benefits From Twitter
Tuesday, March 29th, 2011Much of the early success in creating awareness of ActSeed and engaging entrepreneurs has come from leveraging social media. This includes Twitter, which is an excellent medium to engage and interact with the entrepreneurs and others who value our mission and our purpose. While Twitter can be an excellent conduit to engage, it can also be distracting, cluttered and frustrating if you don’t really understand how to utilize it properly.
To make sure we have a meaningful, quality interaction with all of our Twitter followers, we have partnered with TweetsByUs, a service provider that continuously manages twitter accounts for all sizes of businesses, from startup to enterprise.
Why we like TweetsByUs.
TweetsByUs uses proven strategies to gain targeted followers, increase ActSeed’s brand exposure, and attract new clients. They can oversee the entire process including tweeting, providing content, responding to replies, and promoting ActSeed as an involved thought leader. While ActSeed maintains active internal engagement with its Twitter followers, the TweetsByUs team has become a part of the ActSeed family and our mission, so they don’t feel like some “outsourced partner”, but rather an integral part of our team and our mission.
Again, what makes TweetsByUs stand out in a sea of Twitter services is their focus on quality that is aligned with ActSeed’s own commitment to managing a high value business community. Other services promise increases in number of followers or a minimum number of tweets per month, but can they create meaningful relationships that turn into real clients and partners? From our work with TweetsByUs over the past year, we know they spend time to help us provide meaningful content, develop our community, and engage prospects.
If you have not already discovered the benefits of Twitter or how to utilize Twitter for your own clients and community, then you should contact TweetsByUs and explore how they can help you create and implement an effective strategy. If you have an existing account, they can be a reliable and cost-effective way to help you grow and manage your followers. Given our own experience, we can confidently recommend them as a valuable and cost effective service provider to manage your company’s social media outreach.
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