Posts Tagged ‘sales’

Where to Go to Test and Improve Your Elevator Pitch

Tuesday, May 10th, 2011

Inside Pitch for Entrepreneurs and Angels:
Crowd-Based Feedback for Startup Elevator Pitches

Our new LinkedIn group is a collaborative area for “perfecting the quick pitch”.

You typically get 45 seconds or 45 words – your “inside pitch” – to articulate your business model to customers, angels, VC and other investors. Join ActSeed’s LinkedIn group to test your message on fellow group members for constructive feedback, and help other entrepreneurs scrub their pitch, too.

How to participate:

LinkedIn logoJoin ActSeed’s LinkedIn Group called “Inside Pitch” – it’s free!

Post your “inside pitch” as a new LinkedIn discussion in this group.

Invite others to provide constructive feedback.

Use the comment thread to refine the pitch and interact with those who are helping you.

 

Who should participate:

Entrepreneurs, small business owners, angels, investors, venture capitalists, founders of startups, students, executives, business coaches. Essentially, anybody who needs help or wants help in perfecting elevator pitches.

What happens when your pitch is ready?

Go find customers and/or investors and share your message!

Of course, ActSeed.com is a good venue to find “well-informed investors” who want to engage “well-prepared entrepreneurs”.

Megaphone-red

RULES:

1. Keep it constructive and civil. Rude or arrogant comments are not welcomed. We want to cultivate a forum where we help each other improve what we say or write when we pitch our business so when we do it “live” in front of a customer or investor , it resonates.

2. This is not a forum for you present your entire business plan or executive summary. This is where you try to say “more with less”. Here, we want to refine how we open the discussion so our targeted audience asks us to share more. This forum is for each of us to metaphorically “sharpen the hook that we’ll use to catch our fish”.

3. This is NOT a venue to solicit for funding.  Please do not indiscriminately broadcast a need for funding. If an investor likes your pitch or your concept, they will likely contact you. Please keep the focus on perfecting the message.  We will aggressively moderate against misuse of this group.

Inside Pitch is sponsored and managed by ActSeed, an online community for startups and small businesses – a community dedicated to providing the best resources to help entrepreneurs properly plan, establish a solid operational foundation, attract investment and become highly competitive in the marketplace.

 

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Book Recommendation: How to Measure & Optimize Your Social Media Marketing Investment

Thursday, September 2nd, 2010

Buy it here through ActSeed’s Amazon-hosted Marketplace (same price as you’ll find on Amazon).

Released in mid–2010, Social Media Metrics provides insight into techniques for measuring and optimizing the social dimension of marketing investments. The book is applicable to emerging businesses with limited budgets as well as larger companies with diversified marketing and analytic staff.

The author addresses technology options while exploring the process for determining the metrics appropriate for the situation. The book concludes with a perspective on the future of web analytics – specifically a flip of the current B2C model to one managed and controlled by consumers, in effect C2B. Sterne provides guidance on organization change and professional development. He also provides a valuable Appendix that includes a wide range of references and sources for further pursuit, as well as sources of definitions and standards are subject to on-going development.

The Appendix and plethora of other references scattered throughout the book more than justify the modest cost of the book.

 

 

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One of the Most Insightful and Actionable Books on Web Analytics

Wednesday, July 21st, 2010

“Web Analytics 2.0″ by Avinash Kaushik is one of the most insightful and actionable book ever written on this topic.

Released in mid-2010, the book provides understandable technical content and concepts along with coaching and advise to readers seeking career advancement and impact within small and large enterprises. The book emphasizes and highlights techniques for data-driven insight and promotes analytic creativity and gathering of insights.

The wealth of examples and low or no-cost tools cover challenging topics such as on and off-line campaigns analysis, multi-channel attribution, and latent conversion. The book concludes with tactics on how to create a data driven culture within your organization.

This book is relevant to any small or large company seeking to act smarter in their marketing, sales, search, and social media initiatives. It includes a CD with podcasts, videos, and PowerPoint presentations reinforcing the topics addressed in the text.

Click here to buy this book through ActSeed’s Marketplace – hosted by Amazon.com (…and at same price as you’ll find on the regular Amazon site, too!)

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