This is one of our favorite marketing reference books for entrepreneurs and startups. Make sure this book is in your own entrepreneurial library. This book explains how the good steak can sizzle without leaving you with just an aroma. “Marketing […]

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Entrepreneurs, small business owners and founders of startups tirelessly work toward turning their business vision into a commercial reality, and possibly a metaphorical gold mine.  While the destination and even the journey can be rewarding, it’s often lonely and frustrating […]

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Many entrepreneurs are “allergic to the numbers side of the business”. Part of the high failure rate of small businesses is due to avoiding and ignoring basic financial principals. Ken Kaufman’s book explains the essentials of small business finance and […]

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Buy it here through ActSeed’s Amazon-hosted Marketplace (same price as you’ll find on Amazon). Released in mid–2010, Social Media Metrics provides insight into techniques for measuring and optimizing the social dimension of marketing investments. The book is applicable to emerging […]

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“Web Analytics 2.0” by Avinash Kaushik is one of the most insightful and actionable book ever written on this topic. Released in mid-2010, the book provides understandable technical content and concepts along with coaching and advise to readers seeking career advancement […]

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A highly recommended, workbook-style, practical yet innovative guide to nearly every aspect of marketing, pricing, and measurement for new and emerging companies. This book provides advice, examples, insight from industry leaders, and easy to use templates for key marketing, channel, […]

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