Posts Tagged ‘about actseed’

Ready, Shoot, Aim! …wait. That ain't right.

Sunday, October 18th, 2009

Just because you have a proverbial silver bullet doesn’t mean you’ll hit your target.

Hunting an investor?  A new market for your product?  A new VP of Sales or an advisor with a career’s worth of expertise in marketing consumer software? 

We all know the proper sequence is “ready, aim, shoot”, but do we follow this simple mantra when targeting the milestones that keep our business on a trajectory of success?  Or do we follow a related expression, “shooting from the hip”?

First, we focus on “READY”.

ActSeed is about to launch a preparatory framework that helps you view your business from a number of important angles.  This is a very streamlined profiling process.  An introspection.  You’re already busy, so it’s designed to take minimal time for maximum effect.  Think of it as a “good look in the mirror” for your business, not some overly analytical “Myers-Briggs psychometric questionnaire” equivalent.  ActSeed’s introspective business profiling process makes sense to the first time entrepreneur and seasoned, serial entrepreneur alike.  We don’t try to give you all of the answers (a “silver bullet”), but through the process, we can help you score your preparedness so you can shore up any deficiencies and address any needs.

If you’re looking at ActSeed from the viewpoint of an investor, service provider, public interest program or someone looking for work, our simple profiling process is a powerful way to outline your interests and capacities so you can find the businesses that matter to you.  Your profile helps avoid being contacted by entrepreneurs who don’t have what you’re looking for.  ActSeed reduces unwanted noise and distraction that’s so prevalent in most of the communities we join.

Next, we focus on “AIM”.

The coming social community within ActSeed gives you resources at which to aim.  We’re actively recruiting mentors, investors, entrepreneurs, service providers, economic development programs, educational institutions and others who may be an excellent addition to your growing team.  You’re someone else’s ideal target, too.  We all want to hunt and be hunted by the people who matter to us and no one else.  ActSeed helps refine your aim and reduce the time and expense you otherwise have to invest to find ideal targets.  This is a no-brainer service, and we’re much better prepared to aim because we focused on being ready.

Finally, we “SHOOT”.

ActSeed’s coming interaction system allows you to shoot inquiries to those who fit your needs.  No scatter shots and mass messaging.  Unlike most conventional social media communities, your profile isn’t made available for random browsing and spam artists.  Your searches against others’ profiles quickly get you to a meaningful short list of people to engage in serious discussion on a one-to-one basis.  No general broadcasting allowed.  Once you are comfortable with the username on the other end of a messaging inquiry within ActSeed, we encourage you to circumvent the ActSeed platform, trade emails or phone numbers and hopefully shake hands in person and conclude a mutually beneficial deal.

Within this context, ActSeed is here to help you get ready faster, aim more precisely and hit your targets more efficiently.  Remember, we don’t eat unless the hunt is successful.  A Silver Bullet Still Needs to Be Aimed

Is Your New Business Sitting On a Solid Foundation?

Friday, September 25th, 2009

The boring planning and preparation stuff is critical.  It shouldn’t consume all of your time and money, but you can’t ignore it either.

Construction metaphors abound here.

How many of us entrepreneurs are constructing our businesses only from the outside, in?  To stay with my metaphor, how many of us start by shopping for the perfect plumbing fixtures and wall paper for the guest room while largely neglecting whether the boring ol’ slab of concrete where our dream mansion will sit is level, on solid ground and contains the right mix of concrete and the proper placement of the rebar?   We’re focused on the things we’ll see, utilize and hopefully enjoy on a daily basis.  The foundational stuff under it is merely an enabler, right? 

Building a home has a great many parallels to building a business.  Good blueprints, quality materials and an exceptional team all give both our house and our business the greatest chance to meet our ambitious expectations.  Note the “exceptional team” comment.  Very few of us can build a house single-handedly.  The same goes for a business.  Finding the right architect and using the right planning tools comes before finding the right contractor and/or subcontractors.  Very few of us can build without financing, too.  Finding the right banker is a must, and not finding a banker may mean you don’t even get to break ground.

ActSeed’s soon-to-launch application is both a planning tool and a self-profiling + search-and-engage venue to help you secure the right team to build and finance your vision.

Business-building is an extraordinary challenge.  Let’s not pretend otherwise.  But we can find immense leverage with some basic preparation and the right tools that allow us more time to make sure the proverbial interior decoration of our business brings in more customers than we could have dreamed of while assuring that the proverbial foundation assures we’ll be around for a very long time to continue serving our satisfied customers.