“Web Analytics 2.0″ by Avinash Kaushik is one of the most insightful and actionable book ever written on this topic.
Released in mid-2010, the book provides understandable technical content and concepts along with coaching and advise to readers seeking career advancement and impact within small and large enterprises. The book emphasizes and highlights techniques for data-driven insight and promotes analytic creativity and gathering of insights.
The wealth of examples and low or no-cost tools cover challenging topics such as on and off-line campaigns analysis, multi-channel attribution, and latent conversion. The book concludes with tactics on how to create a data driven culture within your organization.
This book is relevant to any small or large company seeking to act smarter in their marketing, sales, search, and social media initiatives. It includes a CD with podcasts, videos, and PowerPoint presentations reinforcing the topics addressed in the text.
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