A highly recommended, workbook-style, practical yet innovative guide to nearly every aspect of marketing, pricing, and measurement for new and emerging companies. This book provides advice, examples, insight from industry leaders, and easy to use templates for key marketing, channel, and planning deliverables.
Monique Reece is a creative subject matter expert, and her integration of social media as a component of market development is current and relevant. Her presentation of the PRAISE methodology is easy to understand, explain, and implement across the organization.
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Tags: books, entrepreneurs, marketing, recommendation, startups, tips
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